“Posting” is not marketing
In today’s digital age, it’s easy to get caught up in the idea that posting content online is all it takes to be seen and succeed in marketing. However, the truth is far from that and just “publishing” online is only a small piece of the marketing puzzle.
Where’s the data?
The iconic “Where’s the Beef?” campaign was launched by fast-food chain Wendy’s in 1984. The campaign was created by advertising agency Dancer Fitzgerald Sample and featured an elderly woman named Clara Peller, who became an overnight sensation and pop culture icon.
Marketing with a crystal ball
If you’re trying to “read the future” of sales in your organization, don’t use a crystal ball. Do this instead…