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and time its value
A customized marketing audit
Completely candid report of your current online presence, with search engine ranking
Follower counts compared to engagement, comments and activity in various platforms
How your business is perceived and remembered by your customers and competitors
Key differentiators between your business and others offering the same
Cost per acquisition, number of leads vs conversions, local and by region
Your ideal customers profile, who they are, what they like, and where they shop
Strategic and tactical audit recommendations
Divided into short team wins, mid-term priorities, and long terms objectives
How to reach a high volume of potential leads with engaging content, and convert to customers
The best way to measure marketing performance with tracking online and offline
From short-form videos, to blogs, to advertorials, that will get the most exposure online
Full scope of work with balanced timelines
Step-by-step approach, by sections, and in order of priority related to business risks
Simple and fast “to do” items that can have the greatest impact for your business
Everything needed to implement the project, including training, and support
Defined roles and responsibilities to ensuring that everyone understands their part
Key deliverables with milestones and progressive status reports to stake holders
From aggressive, to moderate, to realistic schedules in phases, built with costs optimization
Objective budget guidance
Estimates and projected expenses to plan for, applied to each of the audit recommendations
Suggestions and ideas to get the most value for your budget
Projects of similar scope compared against local and off-shore providers
Key items to assess budget savings, pro-rated with capital expenditures and amortization
RFQ issue for competitive bids
Detailed scope of work for each recommendation, and the qualification criteria to submit bids
List of local and off-shore providers, experienced and trustworthy to deliver
Determine the added-value from all qualified vendors bidding
Terms and conditions to deliver and maintain the work, including response time and costs
Users training & SOP documentations
Specialized training for each member of the marketing team, as needed and on-demand
Live demos remotely or in-person with groups, plus a hands-on approach to learn while doing
From word documents, to PDFs, to video tutorials, your team gets full training
Answering any question or adding new features fast is part of a Service Level Agreement (SLA)
We are specialized marketing consultants focused in growing businesses, driven by data, not opinions.
We review and analyze marketing operations across North America, providing insight to our clients about efficiencies and opportunities, affirming sales funnels, optimizing buyer’s personas, improving Google ad campaigns, and energizing social channels with better content engagement that increase sales.
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